How to De-Risk Product Launches With Quantitative UX Research: Lessons from a Joint Study With Prolific
Ever wished you could find out if your new feature would be a hit or a miss before writing the code for it? While it’s not possible to predict the future, quantitative UX research is a powerful tool to take the guesswork out of launching new products and features.
Join Andrew Gordon of Prolific and Irrational Labs’ Richard Mathera and Colin West for an insights-packed discussion of how to de-risk launches using quantitative UX research.
Come to our webinar at 9am PT on March 7 to learn:
How to test ideas on thousands of users and get key insights before investing time and money in development
The 5 most important things to consider when using quantitative UX research methodology
A case study with real-world implications that shows this approach’s power
If you’re working in product, marketing, or innovation and want to maximize your chances of success, this is for you. Be there!
About Andrew Gordon
Andrew Gordon, Senior Research Consultant at Prolific, draws on his background in behavioral science and neuroscience to understand consumer motivations, behavior, and decision-making. He currently leads Prolific’s consulting and research services team, focusing on advancing data quality and innovative techniques to reveal impactful trends for corporate, AI, and academic research teams. Andrew regularly publishes peer-reviewed papers and speaks at both academic and industry conferences to share the latest evidence-based best practices. His perspectives on consumer psychology, methodology, and neuroscience have been featured in Psychology Today, Two Sides of the Spectrum, PsyPost, and peer-reviewed journals.
About Richard Mathera
Richard is a Managing Director at Irrational Labs and head of Irrational Labs' healthcare practice. Richard has overseen dozens of behavioral economics projects and experiments with commercial clients, including One Medical, TytoCare, Neugen, Steady, Beneficial State Bank, Simple, and Credit Karma.
About Colin West
Colin is a Post-Doctoral Research Fellow at the University of Toronto, Rotman School of Management, and a behavioral scientist at Irrational Labs. His background is in behavioral science, focusing on the psychology and economics of how people allocate their time, money, and attention.