Tiktok Shop Workshop

​For this event, we're partnering with the Social Commerce Club. Jordan West is flying in to run this incredible event.

Here's the agenda for the workshop:

​1. Introduction to Social Commerce (10 minutes)

• ​Welcome and session overview.

• ​The evolution of social commerce: Why TikTok Shop matters.

• ​Key statistics and trends driving TikTok Shop adoption.

​2. The TikTok Shop Framework (20 minutes)

• ​Phase 1: Onboarding & Setup

  • ​Steps to get started: Linking TikTok accounts, syncing products, creating compelling shop visuals.

  • ​Essential creative strategies: Titles, images, and emotional IDs.

• ​Phase 2: Gaining Traction ($0-10K/month)

  • ​Optimizing ads to drive initial sales.

  • ​Leveraging TikTok creators: Strategies for partnerships and collaborations.

  • ​Case study: Examples of brands scaling to their first $10K.

• ​Phase 3: Scaling ($10K-$100K/month)

  • ​Building an affiliate ecosystem to amplify growth.

  • ​Utilizing brand calendars for campaign consistency.

  • ​ROAS-focused ad spend strategy.

• ​Phase 4: Hyper-Growth ($100K+/month)

  • ​Turning TikTok Shop into a sales powerhouse.

  • ​Advanced tactics: Bot outreach, affiliate CRM, and TikTok marketing activations.

  • ​KPI focus: Metrics to monitor and optimize during scaling.

​3. Winning with Content (20 minutes)

• ​Understanding TikTok's content-first approach.

• ​Sourcing content: UGC creators, influencers, and organic campaigns.

• ​The role of ad content in the sales funnel: Best practices for videos and live streams.

• ​Briefing creators effectively: What makes TikTok-specific ads succeed?

​4. Campaigns & Promotions (20 minutes)

• ​Planning campaigns: Registering for TikTok campaigns and creating exclusive promotions.

• ​Aligning with TikTok’s platform incentives (e.g., Creator Marketplace).

• ​Engaging customers during promotions: Messaging and outreach strategies.

​5. TikTok Shop Management Best Practices (20 minutes)

• ​Maintaining a healthy shop: Metrics, shop scores, and staying compliant.

• ​Ad performance tracking: Meeting ROAS and scaling content output.

• ​Creator ecosystem management: Building long-term affiliate relationships.

​6. Interactive Q&A and Networking (20 minutes)

• ​Open the floor for audience questions.

• ​Share insights and discuss challenges.

• ​Wrap-up and provide additional resources or follow-up materials.