What's Working On TikTok in 2022? Learn From Leading Brands

​TikTok continues to be a social media force that brands can't ignore. TikTok's user base has grown well beyond Gen-Z and is now firmly mainstream.

​As brands continue to invest in their TikTok presence, how can they keep up with what engagement tactics are working on the platform? TikTok requires brands tune in to platform trends, shifting creative features, and cultural relevance.

​Trends shift daily on TikTok, so you need a strategy that can easily adapt.

​Join this Social Fresh and Conviva panel to learn from some of the leading brands on the platform today.

​Panelists include:

• ​Madeline Moy, Starbucks

• ​Evan Swift, Flex Seal

• ​Tom Weingarten, Overtime

• ​Abigail Monsour, USA Today

• ​Nick Cicero, Conviva

• ​Katie McKiever, Social Fresh - Moderator

​Takeaways:

• ​How to keep producing unique creative on such an innovative platform.

• ​How should you think about production on TikTok for the long term. Learn a repeatable strategy that doesn't demand too many hours or too much budget.

• ​Understand how the audience and shifts in content trends have changed TikTok over the last year.

• ​Understand brand safety challenges that are unique to TikTok, and how to navigate them.

• ​Learn the importance of working with partners on TikTok, including influencers and creators.

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WHO SHOULD ATTEND?

​Marketing and comms professions, as well as business owners, looking to learn more about successful social media and how to best align their digital strategy with real results.

​Produced in partnership with Conviva, the official TikTok measurement partner for Social Fresh Conference.