Cover Image for Your Brand Built A TikTok Audience, Now What? Learn From Leading Brands
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Your Brand Built A TikTok Audience, Now What? Learn From Leading Brands

Hosted by Social Fresh
 
 
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About Event

TikTok just surpassed YouTube in average watch time per user. For an app that has only been around a few years, that's a huge accomplishment. TikTok's user base is growing well beyond Gen-Z and continues to increase it's influence on fashion, music, internet culture, and e-commerce trends.

Brands continue to invest in their TikTok presence and grow real audiences of customers on the platform. But, what is the next step for staying relevant and producing engaging content long term?

Trends shift daily on TikTok, so you need a strategy that can easily adapt.

Join this Social Fresh panel to learn from some of the leading brands on the platform today.

Panelists include:

  • Madeline Moy, Starbucks

  • Carina Petrillo, Hulu

  • Victoria Tran, Among Us

  • Jared  Kleinstein, Fresh Tape Media

  • Nick Cicero, Conviva

  • Jason Keath, Social Fresh - Moderator

Takeaways:

  • How should you think about production on TikTok for the long term. Learn a repeatable strategy that doesn't demand too many hours or too much budget.

  • Understand how the audience and shifts in content trends have changed TikTok over the last year.

  • Understand brand safety challenges that are unique to TikTok, and how to navigate them.

  • How to keep producing unique creative on such an innovative platform.

  • Learn the importance of working with partners on TikTok, including influencers and creators.


WHO SHOULD ATTEND?

Marketing and comms professions, as well as business owners, looking to learn more about successful social media and how to best align their digital strategy with real results.

Produced in partnership with Conviva, the official TikTok measurement partner for Social Fresh Conference.