

Workshop: Practical Tips for Kickstarting Your Go-to-Market Strategy
In this hands-on workshop, Joshua Steinberg will introduce key concepts, frameworks, and decision points that shape a strong go-to-market strategy. Participants will explore how to identify their first customers and partners while learning what early-stage founders should focus on when it comes to sales and distribution. The workshop includes practical tools to help you map out your own strategy, along with guided exercises to apply these concepts directly to your venture.
About the Speaker:
Joshua Steinberg has spent his career working in many different functions across the Media & Technology space, including in Partnerships, Sales, and Consulting. Recently, he has focused on building go-to-market partnership programs at B2B SaaS companies. He is currently the Director of Partnerships at Hive, the leading project portfolio management app. He lives with his wife Ayumi, 3-month old son Louie, and Sheepadoodle Mojo in Brooklyn following stints in San Francisco and Tokyo.