Optimizing Media and Creative for More Effective Ads
Creative is the most important lever for success when it comes to paid social advertising, but how can you make sure this is done right?
On one hand, we have people who run the ads who are more analytical and on the other, we have our creative team members who are more conceptual. There’s a natural friction created because of the nature of the two teams.
In this session, Motion’s Head of Creative Strategy, Evan Lee, will walk you through how creative strategy can provide the steps needed to create harmony between the two teams so you can produce better creatives that generate more revenue.
Here's what you'll walk away with:
The optimal workflow to produce the best creative possible
How to avoid analysis paralysis and the pitfalls of too many options
The most important metrics to track related to creative performance
Evan has helped teams like The Adventure Challenge, Theragun, Vuori, Power Digital, MuteSix, and more to level up their creative strategy.
See you there!