The Brand Blueprint: Unleash Your Unique Story in 2 Hours
This transformative hands-on 2-hour workshop will guide you through a series of activities designed to uncover and harness the unique essence of your brand, empowering you to say goodbye to marketing headaches and hello to a clear, compelling purpose–powered brand identity.
In the session you'll learn:
- How to uncover the unique essence of your business
- How to create a differentiated brand aligned with your passion and purpose
- How to develop a purpose-powered brand guide
By the end of the workshop:
You will have created a powerful purpose-powered brand story and blueprint that will serve as the foundation of your marketing efforts going forward by:
- Engaging in a mix of independent and group activities designed to stimulate creativity and ideation
- Utilizing AI-supported tools to overcome 'blank page' syndrome
- Creating and testing your brand strategy in real-time
- Developing an authentic and unique brand story and guide
Ideal for:
Micro-entrepreneurs, small business owners, and new marketers who are struggling with inconsistent branding and uncertainty about how to make an impact with their marketing. In just 2 hours, you’ll go from reinventing the wheel every time you need to talk about, pitch, or promote your brand to nailing your unique brand story!
Agenda:
4:30 PM: Meet & Greet
5:00 PM: Welcome and Introductions
5:10 PM: Dare to Differentiate, Part 1
5:50 PM: 10-Minute Break
6:00 PM: Dare to Differentiate, Part 2
6:40 PM: Group Discussion and Q&A
7:00 PM: Wrap-up and Additional Conversations
About Amy
Amy Zwagerman is an ex-fortune 500 marketer-turned-educator-turned-fractional CMO with 25+ years experience crafting bespoke marketing strategies for everything from global media and entertainment properties to startup and small business ventures across more than 15 industries. Her mission is to help more founders and creatives share their passion + purpose with the world by tapping into what makes their brand unique.
Amy’s work has been featured everywhere from the Los Angeles Times, USA Today, Forbes, Fast Company, and the American Marketing Association to blogs like Marketing Sherpa and Markitors. She also serves as a marketing advisor and mentor for participants in the Techstars, Plug and Play, and Pepperdine Most Fundable Companies competitions.
ABOUT The KINN
The KINN is a membership club and beautiful co-work space for conscious entrepreneurs, based in Venice, CA. Elevate your impact with access to curated events, personalized educational programming, and a dynamic and mission-driven community. Apply and find out more at www.thekinn.co. Instagram @thekinn.co
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Note: By attending this event, I hereby give my permission to the KINN Collective LCC, their Releases and to the photographer, my free and unlimited consent and permission to publish/broadcast, republish/rebroadcast or exhibit in the furtherance of their work, with or without identification of me by name, any photographs, videos or audios of myself, that have been obtained from my participation in KINN or Horizon Studio activities. I furthermore waive any and all claims for any compensation by reason thereof or for damages for reasons thereof.