Cover Image for Product-Led Sales (PLS) AMA: Kim Walsh (Apollo.io)

Product-Led Sales (PLS) AMA: Kim Walsh (Apollo.io)

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About Event

Kim Walsh is the Senior Vice President of Sales, Partnerships and Customer Success at Apollo.io.

As a Go-to-market executive she focuses on revenue/sales, rev ops, partnerships, marketing, customer acquisition, customer experience, execution, strategy & operations, and team development.

Topics up for discussion:

🔮The case for running both Product-Led and Sales-Led GTM motions

🔮The early days at Hubspot: why and how they pivoted to PLG by adding freemium models

🔮The role of partnerships in scaling PLS at both Apollo.io and Hubspot

And any other questions you've got on running PLS and PLG models, from tactical to strategic, we've got you covered.