

Northstar Conference 2025: Co-Creation
In 2025, collaboration isn’t just a strategy—it’s the standard. This year at Northstar, we explore Co-Creation as the powerful force driving the most impactful campaigns, partnerships, and cultural moments of our time.
Join us as we spotlight the new wave of creators, brands, and publishers reshaping how stories are told, products are built, and audiences are engaged. From influencer x brand campaigns to brand x brand experiments, and even artist x artist creative fusions—co-creation is everywhere, and it’s working.
Why Co-Creation Works in 2025:
Cultural Cachet: Audiences crave genuine collaboration, not top-down messaging.
Audience Cross-Pollination: Every partner brings their community, multiplying reach.
Authenticity: Co-created content feels real—less like advertising, more like a shared mission.
Speed to Virality: Powered by shared storytelling, co-creation spreads faster and further.
Whether you’re a brand builder, content creator, media innovator, or culture shaper, this year’s Northstar is your playground to explore what happens when creative forces unite.