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Everything you need to know about Advocacy Programs w/ Christina

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鈥婬ey there community builders 馃憢

We are back with yet another awesome episode of The Community Hour powered by Threado!

This time we are pumped to bring the amazing Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy at HubSpot to TCH.

Topic: Everything you need to know about Advocacy Programs

Building a community in 2022 is not a nice-to-have but a must-have whether you are building a startup or a service or a media company. There are multiple ways to build a community. But by far the most promising way is to build an advocacy program! In this session, Christina shares her lessons from building one of the most successful programs called HubFans and teaches us how to build advocacy programs from scratch!

What you will learn from the session?

  • Why should a startup build an advocacy program?

  • What are some foundational things community builders should consider when creating an advocacy program?

  • How to blend gamification and community when designing a program?

  • How to come up with personas and target customers?

  • What are some mistakes to avoid?

  • How has HubSpot changed the face of community building?

  • Why do you think community plays such a key role in company building?

What is the format?

  • 5min panel intros.

  • 30min fireside chat with Christina to unlock insights, lessons, and tips from her vast experience in building advocacy programs.

  • 30min audience Q&A with the panel.

  • 20min networking with networking for attendees in breakout rooms.

  • 5min wrap up.

Meet your panel:

Christina Garnett is a community builder and advocacy strategist. She uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.

Sharath Kuruganty is currently the Head of Community at Threado. He previously led communities at Product Hunt, On Deck, and Draftbi(YC W18). He frequently tweets and shares his lessons on how to build scaling communities and do things in public. He also coaches and advises early-stage startups that were backed by YC, Hyper and On Deck!

Pramod Rao is the co-founder and CEO of Threado. He served as VP of Marketing for nearly a decade at Zomato and was one of the members of the founding team. He comes with a great understanding of community building and is a big advocate for the community-led growth approach.

- Team Threado

PS: We are building a tight-knit slack community filled with community leaders from Notion, On Deck, Glide, Startup Grind, and many more fast-growing startups. And we would love to have you 馃槂