Intro to A/B testing

​A/B testing is a very powerful technique for analysing different user experiences, and seeing at a granular, statistical level, which performs better.

​When you can run A/B tests quickly and competently, you can rapidly improve the user experience and drive significant business impact.

​However, A/B testing is prone to errors and misinterpretation if not done correctly, so you want to make sure you understand the principles behind it before you get going.

​In this webinar we’ll walk you through designing, running and analysing A/B tests step-by-step, so you can feel confident designing, running and interpreting your own A/B tests.

​Hosted by Ed Biden (Hustle Badger co-founder)

​In this session we'll cover:

• ​Prep for A/B testing

• ​Picking a success metric

• ​Writing a hypothesis

• ​Designing the experiment

• ​Analysing results

​Hustle Badger's full article on A/B testing: https://www.hustlebadger.com/metrics/a-b-testing/

​This event is run by Hustle Badger, which accelerates Product Managers through critical periods in their career:

• ​Finding a new job

• ​Starting a new role

• ​Levelling up at any time