Tackling Taboo: User Research in SexTech

·Zoom

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Event Information

People lie about sex.

They often overestimate their sex lives or ignore you altogether, making it difficult to get the deep customer insights necessary to build useful products.

Lex will take you on a journey: a quest to constantly evolve taboo research methods.

This talk about User Research and SexTech will cover:

  • What is sex tech?

  • Why is user research important for sex tech products?

  • The methods of taboo research

  • Privacy in UX Research

Schedule

19:00 - 19:10 Welcome
19:10 - 19:45 Tackling Taboo: User Research in SexTech with Lex Gillon
19:45 - 20:00 Q&A

About Lex

Founder and CEO of Modality Group, Lex Gillon is a sex industry researcher. She has been talking to potential erotic product consumers for the last five years and has developed a trick or two to navigate sensitivities around the subject matter.

About The Guild of Working Designers

The Guild of Working Designers is a group of designers working in the field, offering an opportunity to support, commiserate and activate one another. Designers in the guild build things for the real world. We turn ideas into reality. We don't just make things look pretty. We solve real problems.

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