​Retail Media, Re-Engineered: From Ad Slot to Immersive Storefront

​Retail media isn’t just a channel or a tactic—it is an enabler for immersive commerce. With retail media networks (RMNs) now extending into social media, connected TV advertising, and even brick-and-mortar stores, brands have the chance to rewrite their advertising playbooks to fully capitalize on its omnichannel halo effect.

While retail media’s evolution presents new opportunities for brands to grow, strategic leaders must determine how they can cut through an increasingly complex market and develop a strategy that helps them stand out, get noticed, and drive revenue results.

​Cut through the clutter, harness the omnichannel halo, and turn every shoppable screen into measurable revenue—from TikTok to aisle endcaps.

​Join industry leaders for a series of not boring discussions on the trends and tactics driving the future of retail media.

​We’ll explore:

• ​How brands are using AI to optimize lower-funnel content and creative development—and where new opportunities exist
  

• ​Ways to assess and capitalize on different retail or commerce media platforms
  

• ​Practical advice on allocating dollars based on specific goals and revenue bands

​Forget the buzzwords—discover the untold strategies and overlooked data signals that will separate retail media winners from the losers in 2025.

​Featured Speakers:

• ​Kiri Masters, Retail Media Industry Analyst & Commentator

• ​Sarah Ayala, AVP, Ecommerce - The Wonderful Company

• ​Bradley Keefer, Chief Revenue Officer - Keen Decision Systems

​In Partnership With