Building Authentic Partnerships with YouTube Creators NY #TechWeek
Join us during NYC #TechWeek to hear directly from YouTube Creators on how to build authentic partnerships. Discover firsthand insights, best practices, and real-world examples that will empower your startup to leverage the immense power of content creators.
Following the panel, enjoy a social hour with drinks, light bites, and the opportunity to mingle with YouTube creators!
Agenda
3:00PM-3:25PM: Arrivals
3:25-3:30PM: Welcome Remarks + Panel Introduction
Elizabeth Del Valle - Global Marketing Lead, YouTube3:30PM-4:30PM: Panel Discussion featuring
Jacklyn Dallas - YouTube Creator
Shervin Shares - YouTube Creator
Valerie Angelkos - Head of Marketing & Comms, Zapp
Jennifer Clark - Senior Strategic Partner Manager, YouTube4:30PM-5:30PM: Social Hour - Networking, Light Bites, & Drinks
Panelists
Jacklyn Dallas
Jacklyn started making tech explainer videos for her grandma as a 13-year-old on YouTube and now 9 years later has built NothingButTech into a popular YouTube channel. Her content moves between real day in the life tech reviews to big tech site visits and interviews with some of the industry's topmost leaders, all distinguished by her authentic, deeply engaged narrative presence and a powerful sense of energy and excitement in her videos.
Shervin Shares
A New York based YouTube creator and thought leader in the Tech, Health, and Fitness space with 150K+ subscribers. Shervin spends his time sharing experiments and strategies that ultimately lead to sleeping, feeling, and living better. Growing up Shervin was fascinated with consumer electronics and built his first water-cooled computer in middle school. He lives by the 80/20 rule and while he may consider himself very lazy, close friends will recognize him as efficient, strategic, and goal oriented. Shervin’s bold mission is to share experiences that will inspire people to live healthier, think about their life differently, and become more independent in their thinking.
Valerie Angelkos
A seasoned marketing leader with a wealth of experience in driving growth and innovation across both early-stage startups and established tech giants. With over 14 years in the marketing industry, Valerie has held pivotal roles at Google, Zapp, Genuin, Howl, and Plaid, leading impactful marketing initiatives that span B2B and B2C domains.
At Google, Valerie played a crucial role in the development and execution of marketing strategies for YouTube Shorts, Google Duo/Meet, and Google Ads, significantly boosting user and revenue growth. Her leadership at startups like Zapp and Genuin involved building marketing teams from the ground up, building brand, product, and growth marketing, achieving impressive metrics in user acquisition and retention, through creative and bootstrapped marketing tactics.
Prior to her tech stint, Valerie held brand management roles at P&G and L’Oréal, responsible for growing various brands in the LATAM market. Valerie is originally from Panama City, Panama, and holds an MBA from The University of Chicago, Booth School of Business.
Moderator
Jennifer Clark
Jennifer is a seasoned entertainment and tech leader, with a deep understanding of the creator partnerships, communications, brand and consumer marketing. Jennifer prides herself on holistic 360 campaigns and programming.
Prior to joining Google, Jennifer spearheaded Internal, Executive and Diversity communications at Dropbox, taking the company public in 2018. Throughout her career, she has held a number of communication and marketing roles at various tech and media companies, and served as the CEO and Founder of her PR and lifestyle marketing firm, Fresh Ink before it was acquired. Jennifer’s previous clients included the NBA, Microsoft, Ford Motor Company, Universal Pictures, Sony, Visa, the British Royal family, and a number of celebrities.
Please note: Space is limited and only those who have registered and received a confirmation email may attend. We will share all Know Before You Go details prior to the event.
To check you in, you are required to bring a government issued ID that matches the name (first and last) on your registration.
This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem.