The New Rules of Branding, Advertising and Marketing: Trust, Tech, and Transformation

​La French Tech New York invites you to an exclusive fireside chat on June 17, 2025, featuring visionary leaders from iconic and forward-thinking brands who are shaping the future of marketing, advertising, communications, and consumer trust in the era of AI and emerging technologies.

​This thought-provoking conversation will explore how innovation is redefining key pillars of brand strategy—from strengthening brand safety and countering misinformation to enabling data-driven insights, verifying content authenticity, and delivering deeply personalized, immersive experiences. It’s a unique opportunity to gain perspective on how technology is not only transforming engagement but also fostering loyalty in an increasingly digital world.

​Co-hosted by La French Tech NYC, Business France, and the French-American Chamber of Commerce New York (FACC-NY), the evening brings together transatlantic voices at the forefront of digital transformation.

​The event will include a 45-minute fireside chat followed by a cocktail reception—offering both inspiration and connection as we explore how legacy institutions and next-gen innovators alike are navigating this rapidly evolving landscape.

​Panelists include:

• ​Anne-Isabelle Choueiri – SVP, Transformation & Strategic Initiatives, Estée Lauder Companies

• ​Renato Meier – Director of Marketing & Communications, Breitling North America

• ​Grégoire Assemat Tessandier – President Publicis Digital Experience, Publicis

• ​Juliette Arnaud – Senior Director of Commerce Systems, Hermès

• ​Moderator: Kimiya Shams – Board Member, La French Tech NYC

​Agenda:

• ​Doors Open: 6:00 PM

• ​Panel Begins: 7:00 PM

• ​Networking Cocktail Reception to Follow

​Explore how technology is not just transforming marketing and advertising—it’s redefining what it means to be a trusted brand in a digital world.