Positioning Your Startup — a fireside chat with Armando Biondi and Elizabeth Yin

​"Positioning" is a marketing concept that is so vague. In this online event, we're going to break down various components of how you differentiate your product in the market. We'll discuss how to: 

• ​Message your product against alternatives / competitors

• ​Think about pricing 

• ​Create go-to-market tactics to standout (e.g. tactics that used to work may not anymore and how to standout from competitors / alternatives) 

​We'll talk with Armando Biondi, who is a serial entrepreneur, who has built multiple marketing product companies, done a lot of marketing himself for those companies, and has invested in many companies. 

​Bring your questions!

​Armando Biondi has been a 3X entrepreneur (incl an exit to Hootsuite), a 2X senior executive at later stage companies, and an angel investor in 300+ companies. He has an operational background with d

​Elizabeth Yin is a co-founder and General Partner at Hustle Fund, a pre-seed fund for software entrepreneurs.  Previously, Elizabeth was a partner at 500 Startups where she invested in seed stage companies and ran the Mountain View accelerator.  In a prior life, Elizabeth co-founded and ran an adtech company called LaunchBit (acq 2014).  Elizabeth has a BSEE from Stanford and an MBA from MIT Sloan.