Startup Brand Strategy Workshop by Madeline & Co.
Build a Brand That Cuts Through the Noise
Your brand isn’t just a logo—it’s your startup’s competitive edge. Yet most founders rush through it or build it backward, realizing too late that fundraising, hiring, and scaling are 10x harder without a clear, compelling brand strategy.
This live, hands-on workshop will give you the end-to-end brand strategy that agencies charge $20K–$40K for and take three months to develop—except we’re doing it in three hours.
By the end, you won’t just have a brand—you’ll have a north star that guides every decision, from fundraising to go-to-market, content, and beyond.
📍 When & Where
📅 April 4, 2024
📍 Fabrik NYC
⏳ 3 hours of live, hands-on brand strategy design
🥐 Croissant + Coffee
How is this possible? Meet Madeline.
Brand strategy in three hours instead of three months? Sounds impossible—until you meet Madeline.
Madeline & Co. is the world’s first domain-adapted reasoning LLM and an AI-powered strategy, design, and research platform, designed to help founders, strategists, and agencies build and execute faster, with clarity and precision.
💡 Cuts research and synthesis time by 80%
🎯 Improves strategy accuracy by 60%
⚡ Reduces creative iteration cycles by 70%
At this workshop, every attendee will log into Madeline at the start and build their strategy in real time as I guide you through the process. You can also Zoom your team in live!
And if you're wondering who the hell I am…
I'm Prince Rumi—founder of Madeline & Co., Strategy Market, The Agency, and Brand Melody. I’ve spent over a decade helping startups, SMBs and enterprises build their brand strategies, and I'm currently collaborating with legendary brand strategist (and my mentor) Marty Neumeier on turning his Strategy novel Scramble it into a film.
So yeah, I know a thing or two about strategy. Now, let’s build yours.
What’s the Catch?
There isn’t one.
🚀 This is free.
🔥 No fluff—just real, hands-on brand building.
🎟️ Spots are limited.
Excelsior Edge is a collective movement—a commitment to making NYC’s startup ecosystem more strategic in the fast-moving age of AI. Founders don’t just need funding—they need clarity, differentiation, positioning, and a clear purpose.
This is our way of raising the bar—giving the right founders access to elite-level strategy. Thanks to our sponsors and partners such as Fabrik, and Alliance Bernstein among others. Many thanks to Daniel Stillman for his support in making this workshop happen at Fabrik!
If you would like to sponsor future events or partner up and cohost a workshop, email us at: connect at strategy.market
Who is This For?
🚀 Pre-seed to Series A founders building high-growth startups
💰 Founders raising capital who need a strong narrative
🎯 Founders struggling with positioning, messaging, or differentiation
Whether you have built a brand strategy or not, we encourage you to join!
If you’re still figuring out how to describe what you do—or worse, if different people on your team explain it differently—you need this workshop.
What You’ll Walk Away With:
Your brand strategy will inform every decision—because every decision should filter through your brand strategy, including:
✅ Short- and long-term business goals
✅ Tactical marketing goals
✅ Content production
✅ Community building
We’ll define your core purpose, customer tribe profiles, culture, attributes, positioning, and brand design, in realtime, so that when people hear your name, they get it. They remember it. And they choose you.
This workshop isn’t about branding theory. It’s about building the foundation that makes your startup investable, scalable, and unforgettable.
What Makes This Different?
Most startups struggle because they:
❌ Blend into the noise—they sound like every other company in their space.
❌ Can’t clearly articulate their value—making it harder to sell, fundraise, or attract talent.
❌ Lack a strategic foundation—so every marketing effort feels random.
This workshop fixes that.
We’ll drill down into the foundation of every great brand:
✅ Core Purpose
✅ Customer Tribe Profiles
✅ Culture & Attributes
✅ Positioning
✅ Brand Design
By the time you leave, your team will be aligned on a clear, powerful brand strategy—one that turns customers into believers and competitors into afterthoughts.
And if you want to redo the process later with your co-founders or team—Madeline’s got you covered. You can always tune them in remotely during the session or continue refining your strategy afterward.
This is the kind of strategy work agencies charge $20K–$40K for, and we’re giving it to you for free.
If you’re serious about building a high-growth, high-impact startup, grab your seat now.
📩 Apply to Attend (Limited Spots Available!)
🔥 Stop guessing. Start building a brand that scales.