Parry Headrick: How to Win the New Game of Public Relations in 2022
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The b2b PR playbook of the last 20 years
How the media ecosystem has radically changed
How to map out what PR success for b2b companies looks like in 2022 and beyond
ABOUT PARRY
The old way of doing PR is dead. Parry Headrick knows because he's been in the epicenter of b2b tech PR for two decades.
From San Francisco to Boston and everywhere in between, Parry spent 20 years growing some of the hottest b2b tech PR agencies in the U.S. He has worked alongside a “who’s who” of Silicon Valley brands and tech startups on media relations strategy, media training and (shiver) crisis communications.
But the game of PR has changed radically in recent years. Parry will talk us through where we've been, and how companies must pivot or be left behind in the communications wars.