Mark Huber: How We Came Up With Our Strategic Narrative at Metadata
Hosted by Andrei Zinkevich
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How to get started building a strategic narrative
Why you don't need to stick to a framework
How to blend your future vision with what you can do today
Who needs to be involved and leading this (it's not marketing)
ABOUT MARK
A first-time customer turned full-time employee, Mark is the Head of Brand & Product Marketing at Metadata. He loved using Metadata so much, he begged Jason to hire him. Since joining as the second marketer, he’s redefined Metadata’s brand, positioning, and messaging. And built a content marketing engine in the process.