Corrina Owens: Demystifying ABM: Moving Beyond the Acronym and Creating Real Value
IMPORTANT DETAILS ABOUT ACCESSING THE SUMMIT SESSION
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How to rally your entire organization on the benefits of ABM.
The current ABM technology landscape and how to make these tools work for your strategy.
Lagging and leading metrics that will help to prove value initially as well as scale your strategy.
ABOUT CORRINA
Corrina Owens is an award-winning account-based (ABM) and growth marker driving revenue for high-growth B2B SaaS organizations with integrated and multi-channel marketing strategies.
No stranger to building and scaling demand generation and ABM functions from the ground up, Corrina is skilled at streamlining omnichannel marketing programs and campaigns designed to drive results that directly impact the bottom line. Corrina thrives in customer-centric organizations and is obsessed with creating meaningful experiences and communities for their target audience.
Furthermore, Corrina is passionate about uniting an organization's go-to-market teams and works to build trust and alignment with frequent collaboration, communication, and transparency into marketing's performance.