Chris Walker: There's Never Been A Better Time To Be a B2B Marketer
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B2B buyers are discovering products and services in dark social (the places your attribution software can't track). Chris shares what these channels are and how B2B marketers can adjust their strategy and tactics to mimic where their buyers are consuming information.
Change your success metrics and lean more on qualitative customer insights to revamp your go-to-market strategy
ABOUT СHRIS
Chris Walker is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently, the Founder and CEO of Refine Labs, a progressive demand generation firm based in Boston, his journey to get there wasn’t exactly a straight shot. He graduated with a B.S. in Electrical & Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.
Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies and is well-positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on increasing marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition cost. As CEO, Chris partners with B2B marketing and revenue executives to accelerate growth with a proven process called the Demand Acceleration Framework.