Andy Culligan: How to warm up strategic accounts and drive demand
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How to warm up and make your target accounts aware of your product before outreach
How to drive demand in account-based marketing (ABM) programs
How to install demand generation and ABM into your daily operations
ABOUT ANDY
Andy is a salesperson stuck in a marketer's body. I think the only way to achieve revenue growth is a joined-by-the-hip approach to marketing and sales.
Andy's core focus is making sure that marketing goals are 100% aligned to those of the sales organization. Misalignment of goals results in a misalignment of personnel. His approach is to ensure that marketing teams are carrying a revenue target, which, in turn, will enable sales to reach their targets.
With close to a decade of experience in SaaS martech, Andy has built teams from the ground up, managing both marketing and sales (SDR) teams to pipeline success.