Cover Image for Amanda Natividad: How to power B2B marketing strategy with the right content

Amanda Natividad: How to power B2B marketing strategy with the right content

Hosted by Andrei Zinkevich
 
 
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  • How to secure short-term wins that also enable long-term success.

  • The key differences across content, and how to use certain content pieces as building blocks for capstone work, like white papers and blog posts.

  • What makes content worthy of sharing or amplification.

​​ABOUT AMANDA

Amanda Natividad is VP of Marketing for audience research startup, SparkToro.

She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

​​CONNECT WITH AMANDA