Amanda Natividad: How to power B2B marketing strategy with the right content
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How to secure short-term wins that also enable long-term success.
The key differences across content, and how to use certain content pieces as building blocks for capstone work, like white papers and blog posts.
What makes content worthy of sharing or amplification.
ABOUT AMANDA
Amanda Natividad is VP of Marketing for audience research startup, SparkToro.
She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.