Strategy is Your Words w/ Mark Pollard - Book Club #6
Book club #6 - Strategy is Your Words
Author: Mark Pollard,
Mark Pollard - Strategy CEO - Mighty Jungle, New York City
Mark helps leaders, marketers, and agencies get out of their heads and into the wild using a combination of training, strategy, and writing, And he’s done this with The Economist, Decoded, Mozilla, Poo-Pourri, Dreampad, McCann, Havas, Vaynermedia, TBWA/ Media Arts Lab, and more.
In a prior life, he ran strategy teams at McCann, Leo Burnett, and Big Spaceship, judged the Jay Chiat Awards and the Webbys, and sat on the Australian Account Planning Group (APG) committee. He also founded Australia’s first full-color hip hop magazine Stealth in 1998 and he was listed as one of Sydney’s top 100 Creative Catalysts in a government initiative because of it. He’s written for Vice, Quartz, and Wharton’s Future of Advertising Program, and he’s spoken at TEDx, Miami Ad School, and the Cannes Festival of Creativity.
You can find him causing mischief on Twitter and Instagram @markpollard, and his strategy podcast Sweathead on iTunes.
Mark is the author of Strategy is Your Words,
It’s a 400-page journey into the words that help and hurt strategists.
The first half of the book delves into the strategist’s mind. It tackles concepts like impostor syndrome, confusion, and feeling like a lone wolf.
The second half builds around The Four Points, a simple framework to help strategists–or account planners–arrive at their next creative brief. It tackles concepts like ideas, insights, problems, and what makes words work.
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Now that you know who Mark is,
All you need to do is to read his book before the 15th of June, 12 pm EST and join our 6th book club edition live WITH HIM!
Yes! he's going to be there and it's going to be wild.
Guidelines:
- You don't have to read the whole book in order to be there
- Please do some prep-work before joining
- Check some online summaries, watch youtube videos, read a resume, listen to the audiobook
- Read at least one chapter and share what you learned from that
Don't forget to share this event with a passionate creative reader that you know!
See you in the book club ~