Steve Watt: The Critical Missing Element in ABM, Inbound, Challenger Sales and more
THE SESSION IS EXPIRED AND LOCKED IN THE ALL-ACCESS PASS.
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ABOUT THE SESSION
Companies obsess over every aspect of their ABM. They do great work on ICP, contact expansion, powerful creative, customized messaging, multi-channel orchestration and more. They miss one critical element that puts it all at risk.
Companies embrace content creation, distribution, and measurement. They miss one extremely powerful way to get it into the hearts and minds of the people they most need to reach.
Companies commit to Challenger Selling and set out to Teach, Tailor and Take Control of the sale. They overlook one critical element that undermines their ability to succeed.
The missing piece in these areas and others too?
Authentic Social.
New mindsets, skillsets, and toolsets are fundamentally changing social media and enabling forward-thinking teams to break all the old assumptions, build trust at scale, rise far above their crowded markets, and win bigger and faster than ever before.
ABOUT STEVE
Steve believes traditional inbound marketing has peaked, outbound selling is getting terribly noisy, and authentic personal connection is the future of sales and marketing.
He believes that every sales professional has the opportunity to become a magnet for business-building opportunities of all kinds.
Steve was an early employee at LinkedIn and has been a social selling and digital engagement practitioner, writer, podcaster and educator for more than a decade.
He has spoken at dozens of industry and corporate events, dozens of colleges and universities, and his guidance in the field has been published by the American Marketing Association, DemandGen Report, the LinkedIn Sales Solutions blog and more.
Steve is Marketing Director at Seismic, the world's leading sales enablement and social engagement platform.
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