Startmate X HYRO: Growing a $100M brand & growing a family
Startmate X HYRO: Growing a $100M brand & growing a family
Welcome to Unfiltered: Success & Slip-Ups of Female Founders, our new webinar series where we take an unfiltered dive into the stories behind Australia’s most exciting startups and what happens when WTF moments turn into career-defining pivots.
In this session, we're joined by Taylor Bird, co-founder of HYRO. In 2023, while pregnant with her first child, Taylor and her partner spotted a gap in the market for a cleaner, more lifestyle-friendly hydration option – and decided to go all in. Just over a year later, HYRO is one of Australia’s fastest-growing wellness brands, and Taylor is navigating the chaos of startup life and new motherhood – building a business and a baby at the same time.
GOT A QUESTION FOR TAYLOR? Submit it here.
⏰ When: Wednesday 13 August, 12:00pm AEST
✨ Where: Zoom
📌 Who: Founders pitching, raising, building and anyone navigating career paths, side hustles or big decisions (non-founders welcome too!)
🪴 What we’ll cover:
We’re going behind the scenes with Taylor Bird to unpack what it really takes to launch a fast-growing startup while navigating new motherhood.
💧 Spotting a market gap while pregnant
👶 Balancing business and baby
🚀 How HYRO went from idea to cult brand
📈 Raising capital as a first-time founder
🧃 Building brand love in wellness communities
💥 Lessons from the messiest, most defining moments
❤️ What is HYRO?
HYRO – a science-backed electrolyte drink mix helping Australians hydrate smarter – with no added sugar, no artificial ingredients, and a formula that’s gluten-free, vegan and keto-friendly.
Launched in April 2024, HYRO has already made waves in the wellness world, with high-profile investors like health icon Sarah’s Day and elite athletes Quade Cooper and Daly Cherry-Evans backing the brand with their own money. Available in single-serve sachets, HYRO is now a cult favourite among run clubs, pilates studios and active communities nationwide.
💙 Looking to join a community for women in tech?
Ladymates is a highly-vetted, in-person membership for accelerating women. Ladymates is designed to accelerate your career as a founder, leader or professional through exclusive workshops, peer-to-peer mentorship and a powerful women-led community.
Ready to level up your career with real support and bold community?
Unfiltered: Success & Slip Ups of Female Founders is proudly supported by Vanta
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