​Join our 1-day workshop to level up your strategic skills, learn how to align your organisation, and have more strategic impact in 2026!

​08:30 Arrive, get coffee
09:00 Workshop starts
12:00 Lunch
13:00 Workshops continues
17:00 Go for drinks / go home!

​Your instructor

​Martin Eriksson is the creator of the Decision Stack, co-author of the best-selling book Product Leadership, founder of ProductTank and co-founder of Mind the Product. He has 30+ years experience building products online, and has spent the last 7 years advising 150+ startups and scale-ups as a Product Partner at EQT, Europe's largest VC firm.

​Workshop overview

​The Decision Stack is a mental model which helps align organisations from top to bottom, and bottom to top – increasing decision-making velocity and quality throughout! Currently being used around the world in large complex organisations as well as fast-paced start-ups, this Decision Stack Workshop will help you connect the dots all the way from vision/mission through to every daily decision made in our companies. Leaders can make the necessary connections between existing theories around vision, strategy, and execution layers and understand how important they are to a cohesive approach. Individual team members can truly understand how their work connects to the bigger picture – and how to challenge their leadership where that clarity is lacking.

​Using a mix of short lectures, hands-on activities, and group discussions, Martin & Jonny will teach you how to consider your full Decision Stack and deep dive into the two most challenging aspects: defining your strategy and defining your principles. Most importantly this workshop will help you understand your role in bringing these concepts back to your team in order to drive alignment and make better decisions.

​What we’ll cover on the day

• ​What is the Decision Stack – understanding it as a mental model

• ​Defining Strategy and Product Strategy – understanding your role in defining strategy at any level of the organisation as well as practical tips for defining your product strategy

• ​Product Principles – how they work and what they might help you achieve – along with practical activities to help you draft your principles

• ​How to bring the product strategy and principles thinking back to your organisation – making a plan for working towards clarity within your team and the wider company

​Key takeaways

• ​How to own strategy at any level and how to help your team own strategy together

• ​How to use principles to make and codify decisions

• ​How to collaborate with your team to drive efficient decision-making in your organisation

​Who should attend

• ​Product managers, designers, and engineers who want to level up their strategic impact at work

• ​Leaders who want to speak the language of strategy better in their organisations

• ​Founders, CEOs, and execs who want to understand how to craft a data-driven, compelling strategy - and make it land with their teams

​Things to note

​Please remember that strategy (company, product, or otherwise) is nuanced and complex. This workshop will provide some tools and ideas for you to get started, but you probably won’t walk away with a perfectly crafted strategy.