

Optimizing The Candidate Experience
The candidate experience you offer can make or break your hiring funnel.
Clunky processes, poor communication, or the wrong kind of automation can turn great talent away. Often this happens without you even knowing it.
This session will unpack what a strong candidate experience looks like in 2025, as well as how teams can align tools, processes, and people to make it happen.
We’ll cover:
Good vs. bad candidate experience, and why it matters
Common drop-off and frustration points
Evolving candidate expectations, especially with Gen Z and Millennial job seekers.
Where AI enhances (and hinders) candidate experience
Empowering hiring teams to act as brand ambassadors
If you're looking to build a candidate experience that supports your employer brand, don’t miss this expert session.
Speakers:
Tom Hacquoil
Co-Founder & CEO, Pinpoint
Tom built Pinpoint after experiencing firsthand how bad candidate experience and clunky ATS workflows were costing great talent. Now, he helps employers design streamlined, human-centric hiring processes powered by the right tech.
Dr. Keri Ohlrich
Co-founder, Abbracci Group
With over two decades in HR leadership, Keri embodies a passion for transforming workplaces into thriving ecosystems. As co-founder of Abbracci Group, co-author of “The Way of the HR Warrior”, and co-author of “Whatever the Hell You Want” her mission is clear: empowering people to excel.
About Pinpoint
Pinpoint is the ATS that simplifies complex hiring for organizations managing multiple streams of recruitment. Pinpoint gives you the flexibility, control, and ease of use you need at every step, from planning to attracting, selecting, and onboarding candidates.
This session will be facilitated by Phil Strazzulla, Founder of SelectSoftware Reviews
Bonus: Get Help Choosing the Right ATS
Choosing the right ATS can make or break your hiring process, but comparing tools takes time most HR teams don’t have.
That’s where SSR’s free Advisor service comes in. No sales pressure. No generic lists. Just clear, personalized guidance based on 30,000+ hours of HR tech research.
Get Your Free HR Software Matches
More Attendee Perks
Live Q&A with talent and tech experts
Session Takeaways doc with a recap and curated resources
1 SHRM & HRCI recertification credit