Swarm Salon: Betafying Betafi: Co-Create with Customers

​​We all want to build products that our customers love. But what is the secret sauce to understanding customer needs and wants? In our upcoming Swarm Salon, we are excited to welcome Arjun Arora, founder CEO of Betafi – a powerful user research platform where he will share how they are co-creating Betafi with their customers.

​Betafi uses their own platform to do user research as well as usability testing in order to build a world-class research tool for their customers. You will get to experience the product live in action as Arjun will be giving a short demo of the product, as well as sharing some of his learnings from conducting 300+ user interviews while building Betafi.

​Company Bio 🕋

​Betafi is a user research platform that is trying to build a place for you to connect with your customers, understand their needs and identify key insights to build products they will love.

​From idea discovery to prototype testing, Betafi is your partner in co-creating with customers. Whether you are a UX researcher looking for deep customer insights or a designer looking to test your prototype or a founder looking to find your Product-Market-Fit, Betafi is here to help you joyfully co-create with your customers.

​Visit us at: https://www.betafi.co/

​About the Salon Host 👕

​Arjun is Betafi's co-founder and CEO. He has extensive experience in Strategy, Product Management, Marketing and Operations. Arjun has worked for SEA's leading telecommunication company - Singtel where he focused on driving their digital growth. He built GOMO, Singtel's 1st digital brand, from the ground up and grew it to 100k users & $30M in revenue. The success of the GOMO model was replicated in Singtel's associates in Indonesia, Australia, Thailand and Philippines. Arjun has studied engineering at National University of Singapore.