Mastering US Market Access for Health Companies: A Strategic Guide
Description:
Join Jerry Kolosky, a seasoned health strategist based in New York, for an exclusive 90-minute lecture and Q&A session organized by Neurobit. This event has been designed for health innovators, business analysts, venture capitalists, and “doctor-preneurs” based in India seeking to gain access to the US healthcare market. With over two decades of experience in digital health innovation, Jerry will provide in-depth insights into the complexities of & opportunities within the US healthcare ecosystem.
This session will cover:
An overview of the US healthcare system
Key drivers of change and emerging opportunities
Navigating policy and regulatory landscapes
Effective go-to-market strategies
Best practices for achieving compliance and interoperability
Case studies and real-world examples
Whether you're a startup, an established company, a health analyst, or a doctor-preneur, this lecture will equip you with the knowledge & strategies required to successfully access and thrive in the US health market. In addition, this event will provide a unique opportunity to connect with a network of peers and potential partners, thereby fostering a collaborative community for mutual growth and US healthcare market success.
Speaker Bio:
Jerry Kolosky:
Jerry Kolosky is a distinguished leader in healthcare technology, with over 30 years of experience in advancing digital health innovation since the early 1990s. Throughout his career, Jerry has been a pioneer in the development and implementation of groundbreaking solutions in virtual physician networks, electronic prescribing, telehealth, and remote patient monitoring. His contributions have significantly improved clinical outcomes, reduced operational costs, and ensured regulatory compliance across a wide range of healthcare organizations.
Jerry's leadership has been exemplified in his senior executive roles at major corporations, including 3M Health Information Systems, where he successfully led innovative business units to drive transformative changes in the healthcare sector. His expertise spans the entire continuum of care, from primary care to long-term and sub-acute care, making him a versatile and influential figure in the industry.
In addition to his corporate achievements, Jerry is deeply involved in shaping US healthcare policy. He is a recognized expert who provides strategic guidance on critical issues related to Medicare, Medicaid, FDA, and FCC regulations. His work in this arena has helped to advance the adoption and integration of digital health technologies within the complex landscape of US healthcare.
Host Bio:
Kishan:
Kishan, Co-founder of Neurobit, is a leading expert in digital biomarker research with extensive experience in building relationships with healthcare key opinion leaders across the Asia-Pacific region, India, and the United States. Under Kishan's leadership, Neurobit has pioneered the use of AI in health analytics, particularly in sleep biomarkers and health diagnostics. His strategic vision has driven Neurobit's success in revolutionizing sleep clinics with AI-driven analysis, optimizing reimbursement codes, and enhancing workflow efficiencies.
Duration:
90 minutes
Location:
Online (Link will be provided upon registration)
Target Audience:
Health companies, health innovators, health analysts, venture capitalists, doctor-preneurs, entrepreneurs, and professionals looking to expand their market reach to the US.
Agenda:
Introduction by Kishan (10 minutes)
Welcome and introduction to Neurobit
Overview of the lecture agenda
Introduction of Jerry Kolosky
Understanding the US Healthcare System (20 minutes)
Fundamental forces: Quality, Cost, and Access
Social determinants of health
Key players: Providers, Payers, Purchasers, Patients, and Policy Makers
Fragmentation and decoherence in the US healthcare system
Drivers of Change and Emerging Opportunities (15 minutes)
Demographic shifts and their impact
Rise of value-based care and accountable care models
Role of technology in healthcare transformation (e.g., telehealth, AI, remote patient monitoring)
Navigating Policy and Regulatory Landscapes (15 minutes)
Impact of policy and regulation on digital health
Key regulatory bodies: FDA, HIPAA, CMS
Understanding coding and reimbursement: ICD, CPT, DRGs
Compliance and interoperability: HIM Systems, standard APIs
Effective Go-To-Market Strategies (20 minutes)
Crafting a compelling value proposition
Building strategic partnerships
Leveraging compliance as a competitive advantage
Case studies of successful market entry
Q&A Session (10 minutes)
Open floor for questions and answers
Summary of key takeaways
Closing Remarks by Kishan (5 minutes)
Final thoughts and next steps
Contact information and resources for further learning
Building a Collaborative Community for Market Success:
Neurobit Health is committed to improving healthcare, empowering, and building Healthcare 4.0 together with a vibrant community of medtech & healthtech companies, along with health investors, to facilitate collective access to the US healthcare market. This lecture is part of a broader initiative aimed at forming a cohort framework where members can build strategic alliances and explore shared opportunities.
By participating in this event, you will not only gain valuable insights and strategies for market entry but also join a network of like-minded professionals who are dedicated to mutual growth and innovation. This approach will enable the sharing of resources, knowledge, and support—critical for overcoming the challenges of gaining access to the US healthcare market. The cohort framework is designed to foster an environment where companies can collaborate on joint ventures, leverage respective strengths, and create a more significant impact together than would be possible individually.
Join us to be part of this innovative community, aimed at transforming the way international healthtech companies access and succeed in the US healthcare market.