Cover Image for 🏖️ WORKSHOP: Seasons of Creativity – Seasonal Content Planning for Writers w/ Claire Etchell & Antonia Taylor
Cover Image for 🏖️ WORKSHOP: Seasons of Creativity – Seasonal Content Planning for Writers w/ Claire Etchell & Antonia Taylor
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🏖️ WORKSHOP: Seasons of Creativity – Seasonal Content Planning for Writers w/ Claire Etchell & Antonia Taylor

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** This is a LIVE workshop. Attendees will be sent a video recording after the workshop. **


How can writers effectively leverage the seasonal calendar for their content creation and marketing? What strategies can make the most of seasonal events and trends?

Write into summer with this 60-minute workshop to discover creative ideas inspired by the seasonal calendar. Led by PR pros Antonia Taylor and Claire Etchell, find out how taking inspiration from the spirit of the season can connect with your reader.

Expect a brainstorming session using key dates that your community will be thinking about. And then practical steps on how to translate your most-loved stories into content like blogs, newsletters and social media. 

We’ll cover:

  • How to integrate the seasonal calendar into your writing and marketing strategies

  • Using big seasonal events to your advantage

  • Creative thinking for approaching key dates

  • Practical tips for content creation and marketing for the upcoming season

Bring a notebook and enthusiasm!

About Claire Etchell 

Claire Etchell has worked in fashion and lifestyle marketing for 20 years. She specialised in traditional PR for 15 years, working with the media to land double-page spreads in national magazines. In the last 5 years, she made the conscious move into digital content. 

About Antonia Taylor

Antonia Taylor is a PR & communications strategist with over 20 years’ experience delivering award-winning storytelling, thought leadership and community building programmes to ambitious growth businesses.  Also a poet, her work has been featured in publications including Propel, Ambit, Harana, Marble Magazine, Dear Reader, Ink Sweat & Tears and Atrium. Antonia was selected as a Nine Arches Primers finalist, due out in autumn 2024. She writes The Conversation, an (almost) weekly newsletter on thoughtful marketing and creative living https://antoniataylor.substack.com/.


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