Unlocking B2B Brand Excellence: Insights and Strategies for growth
Most B2B brands are indistinguishable from their competitors (50%)
Most B2B buyers aren’t ready to buy (up to 95%)
71% of B2B ads generate no sales due to poor creativity.
And yet many B2B companies settle for short-term tactics for growth, content with blending in with their competitors and engaging only a small proportion of their available market.
Herein lies a huge opportunity.
And we’re seeing many B2B brands take advantage, to huge effect.
Why Attend?
Learn how to grow a B2B brand beyond expectations.
We will cover:
Key research showing the pitfalls and opportunities of B2B marketing
How emotional marketing can help B2B brands grow
How to speak to those audiences that are not actively buying
How to build a distinctive B2B brand that stands out and sticks in the minds of your audience.
BIO:
Kelly Mackenzie is the founder and creative director of the multi-award-winning agency, White Bear. She has worked with food and drink brands from start-ups to global mega-brands, and is passionate about challenger thinking, brand building, food packaging, and the transformative impact brand can have on business growth.
She is a multi-award-winning creative director, having just this year won a Pentaward, 3x Transform Awards, Creative Pool awards, and led White Bear to the Small Agency of the Year 2022.
She is a judge on the Brand Impact Awards and lectures and speaks about brand building at universities, venture accelerators, and mentorship programmes.
She is also passionate about equality in design and actively campaigns for a better gender balance in senior leadership in the creative fields.
She was named in the Top 22 Female Founders of 2022 by Startups Magazine.