A Crash Course in Strategic Product Research

​Strategic Product Research is in high demand, but Product and UX professionals are often set up to fail. What exactly does strategic research entail? And how does it differ from discovery research? Learn why showing conceptual designs to users doesn’t work and explore better ways to evaluate whether you are building the right product or feature.

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Join Danielle Green to walk through a new framework for determining what research your team needs to define and support your product strategy. We’ll cover common tactics for approaching strategic research depending on your team’s needs. Geared toward product managers, designers, product leaders, and entrepreneurs, this webinar is designed to empower UX and Product professionals to make strategic decisions confidently. Apply your strategic product research skills to level up your team’s strategic plan, define your roadmap, and achieve the right outcomes for your product.