Roundtable Talks: Outgrowing the algorithm – Finding new paths to visibility in 2025
Creation Circle Roundtable Talks: Outgrowing the algorithm – Finding new paths to visibility in 2025
Tired of performing for the algorithm? You're not alone.
As solopreneurs and small business owners, we've been sold the idea that success lies in relentless content creation; daily Reels, trending audios, endless updates. But for many of us, the return just doesn’t add up. We're burning out, creatively and emotionally, chasing vanity metrics on platforms that shift the rules every week.
If you've ever poured hours into a thoughtful post or beautifully edited Reel, only for it to disappear into the void with 20 likes and no reach, you know the frustration.
It’s not that we’re lazy. It’s that the system is broken. We're spending more and more time trying to play a game that is not rigged in our favour. And we're playing at the expense of our true business growth potential.
✨ The good news? A new chapter is unfolding.
The first Creation Circle Roundtable Talk explores the growing trend of entrepreneurs stepping away from traditional social platforms - Instagram especially - and turning towards warmer, more intentional communities.
Spaces where conversation matters more than performance, where longer-form content is welcome, and where visibility doesn’t mean selling your soul to an algorithm.
This is a space to unpack what’s not working, share stories from the trenches, and explore inspiring new ways to build owned audiences and community on your terms.
In this conversation, we’ll cover:
Performing for the algorithm vs. showing up with purpose
Why so many are outgrowing the Instagram game
New and niche platforms gaining traction in 2025
How to build warm, owned audiences and true community
Visibility strategies that feel sustainable and aligned
Whether you’re ready to make a shift or simply curious about what’s next, join us for a lively, honest discussion with likeminded creatives and solopreneurs carving out a more spacious path forward.
Date + Time: 15 July 2025 at 3pm
Location: Online - Google Meet
Let’s stop feeding the machine — and start building something more meaningful.
NB! This is event is free for Creation Circle Members.
Cost for general attendance is R150.
Please pay through the link below before confirming your spot. Use Reference: Roundtable+YourName
https://pay.yoco.com/aitch-create
Roundtable Talks is hosted by Holly Jade Courtenay, creative business founder, writer, strategist and brand mentor at Aitch Create.