Call Out the BS: How to Speak Up & Push Back in Advertising and PR
We’re living in a moment where public leaders spread disinformation unchecked, media outlets hesitate to challenge harmful greenwashing, and brands quietly walk back their climate and DEI commitments. It’s never been more crucial for creatives to speak up.
Join Clean Creatives for a powerful, one-hour workshop designed to equip professionals in advertising, marketing, and PR with the skills to call out BS when you see it — whether it’s a questionable brief, a panel discussion, or a corporate statement quietly disappearing.
We’ll cover:
How to recognize greenwashing and backpedaling
Real strategies to call in, call out, and create learning moments, while protecting yourself and your colleagues
Practical tools to prepare for real-world scenarios (employee town halls, client briefs, industry summits and events)
Live coaching with an actor & activist on how to use your voice, tone, and presence effectively
BRING: a scenario or a specific example of some BS they are seeing either at your agency or in this industry
Why now?
With Earth Day approaching, you’ll be bombarded with statements, limited-edition “sustainable” products, and celebratory posts about brands’ so-called progress. But behind the scenes, many of these same companies are cutting corners, weakening climate goals, or continuing to work with fossil fuel clients. Your skills and creativity power this industry, now let’s use that power together.
Facilitators:
Ellana Sloan, Associate Strategy Director @ the community. Clean Creative pledge signer since 2020.
Nate Smith, activist and volunteer organizer, founding director @ 6th Fest.
Drew Solomon, Strategic Advisor with Clean Creatives
Hosted by
Clean Creatives is a global campaign for PR and ad professionals who want a safe climate future. We are a community of over 2500 strategists, creatives, and industry leaders, and over 1300 agencies who believe that fossil fuel clients threaten our shared future. Learn more at www.cleancreatives.org