Growing Profit and Impact With a Values-Driven Marketing Framework with Renia Carsillo

​Sustainable marketing results require us to move beyond basic—and often manipulative and disjointed—formulas and scripts. Instead, we must invest in a community whose values and worldview align with ours to create long-term, sustainable relationships. In this session, you’ll learn how to create a values-aligned marketing framework that supports both profit and impact.

​You’ll learn:

• ​Why values-driven marketing is more sustainable and effective than the typical tactics we’re used to.

• ​The 5 components of a values-driven marketing framework.

• ​How to get started on your values-driven marketing journey.

​About your host:

​Marketing veteran Renia Carsillo has spent 15 years building GPS-style adaptive plans for impact-driven business owners with different backgrounds, goals, and life experiences. She believes that every business owner has their own style of doing business, which is why she uses flexible frameworks that shift with a company’s specific needs.