The AI Foundry Academy: “Start Selling Before You Start Building”
About The AI Foundry Academy: “Start Selling Before You Start Building”
The best founders don’t wait to sell until the product is ready, they sell the idea first.
In this highly practical workshop, Anthony Meijer zu Schlochtern, Serial Entrepreneur & Founder/Business Mentor at ZEAL Partners, shares how he has launched and scaled multiple businesses by selling the vision early.
You’ll learn how to pitch, prototype, and validate your idea so customers are ready to pay before you’ve written a single line of code.
No theory. No hype. Just tested methods you can apply tomorrow.
What to Expect
A hands-on, interactive session designed for early-stage builders:
How to craft and sell your vision before building
Methods to test demand with minimal time and cost
Real-world examples from Anthony’s own ventures
Group exercises to apply the concepts immediately
Recommended flow:
First 45 min — Key insights, methods, and case examples
Next 30 min — Group exercise, case study, or activity
Final 15 min — Open Q&A and networking
Schedule
Date: November 11, 2025
Time: 18:00 – 20:00
Location: The AI Foundry, Parnassusweg 126, Amsterdam
18:00 – 18:45 Key insights, methods & real examples
18:45 – 19:15 Group exercise & discussion
19:15 – 20:00 Q&A & Networking
Who Should Attend
Early-stage AI founders & builders
AI Startup teams validating new products
Technical founders who want to sell better
Anyone curious about selling before building
Capacity: 10–30 participants (curated group for max. interaction)
Takeaways
You’ll leave with actionable steps to start validating and selling your product idea immediately — and the confidence to do it before you’ve even started coding.
💸 Cost: € 20,- (limited spots – registration required)
📩 Questions? anthony.meijer@adami.ai