Metrics for Senior Designers: Connect Design to the Bottom Line (session 1)
3-Day Intensive Workshop with Former Apple & EA Design Executive Ryan Rumsey
Stop defending your design decisions. Start proving their business impact with insights your stakeholders care about.
The Problem Every Senior Designer Faces
Most product metrics measure business viability, not design quality. You're tracking conversion rates and revenue, but you can't prove which design decisions actually moved those numbers.
Does this sound familiar?
"Accessibility is important but the affected users are too small for us to spend more time and resources on this."
Engineering and product have data backing their arguments, while you have 'best practices' and intuition.
"Why did the conversion rate suddenly drop?! We can't find any problems with engineering so it must be a UX problem."
You track conversion rates and user engagement but struggle to connect specific design decisions to those outcomes.
Picture this instead: Every design decision you make is backed by hypothesis and tracked with statistical evidence. When prioritization debates arise, you have data proving which design actions create measurable impact. You're no longer guessing—you're optimizing based on evidence.
In this intensive 3-day workshop, you'll learn to connect your specific design actions to measurable outcomes. Using methods proven at Apple and Electronic Arts, you'll develop frameworks that track the statistical results of your design hypotheses, giving you powerful ammunition for prioritization arguments.
The best part? You don't have to be good at math to do this.
✅ What You'll Learn in 3 Days
Day 1: Design Decisions → Business Outcomes
Map your specific design choices to measurable business outcomes
Identify which metrics actually reflect design quality (hint: it's not just conversion rates)
Learn to separate correlation from causation in design impact
Build testable hypotheses around your design work
Day 2: Statistical Evidence That Sticks (Independent work)
Analyze which of your past design decisions actually moved metrics
Create your evidence using provided templates and frameworks
Day 3: Implementation & Influence
Present your design impact analysis and get expert feedback
Build ongoing measurement systems for your design work
Create evidence-based prioritization strategies that win debates
Who This Workshop Is Built For
✅ Perfect if you:
Have 5+ years of design experience
Are ready to connect your work directly to business outcomes
Want to strengthen your case for promotion to leadership roles
Want strategic credibility in your company
Are tired of losing prioritization arguments
❌ Not right if you:
Are early in your design career (under 5 years)
Work in an organisation that has no metrics in place
Prefer making design decisions based purely on intuition or 'taste'
Are already confident in your business measurement skills
🤔 What Makes This Different
Most workshops teach you to speak business language. This teaches you to speak with business evidence.
You won't get generic analytics training. You'll learn design-specific measurement frameworks proven at Apple, Electronic Arts, and Fortune 500 companies — adapted for the reality of where you actually work.
No advanced math required. We provide templates that do the calculations. You focus on the insights and influence.
🎯 Your Practical Outcomes
You'll create:
Your personal Design Impact Map connecting specific design decisions to business outcomes
Statistical analysis proving which design actions moved key metrics
Hypothesis-driven process for future design work
Evidence portfolio for promotion discussions and job interviews
Executive communication strategy to present design impact based on your contributions
Expect to:
Present statistical design impact with confidence
Feel prepared for strategic conversations with executives
Have frameworks for measuring every future design decision
🎁 What's Included
Live Interactive Sessions
Tuesday & Thursday, 1-4pm ET (New York time)
Maximum 12 participants for personalized feedback
Real-time analysis of your actual work projects
Take-Home Resources
Figma templates for design impact mapping
Google Sheets calculators (no Excel expertise needed)
Custom prompts for AI-assisted analysis
Certificate of completion
🦸🏼♂️ Meet Your Instructor
Ryan Rumsey has led design teams at Apple, Electronic Arts, Sony, Nestlé, and served as a corporate strategy executive at USAA. Through his experience, Ryan learned that design's biggest challenge isn't creativity — it's proving business relevance through measurable impact.
Here's what Ryan has to say about this workshop:
I've used these statistical frameworks to transform how Fortune 500 executives perceive design value. I know what constitutes convincing evidence because I've presented it to skeptical C-suite leaders and changed their minds. In turn, leaders of billion dollar business units trusted me with the future of their products.
This isn't theory about measuring design. It's proven methodology for generating statistical evidence that elevates design from subjective creative function to measurable business strategy.
For the past six years, he's taught these statistical frameworks to thousands of design leaders who've used them to gain executive credibility and drive strategic relevance.
⭐️ Student Results
"This was validating for me! I had been feeling like measurement was a hopeless cause, but this helped me reframe measuring into storytelling mechanism, not absolute truth, and I'm now feeling optimistic about our team's ability to do this."
Caitlin Carter; Lead, DesignOps, LinkedIn
"As someone who is terrible at math and numbers, I wish I had these concepts and notions much earlier in my career. Ryan has made measuring so much more approachable for me."
Mark Sherill, VP of Product Design, ezCater
"This is such a powerful workshop, but the best part is it's so SIMPLE to follow. I'm preparing for a 90-day post-launch review on a big project, and this has made my presentation much stronger. I have quantified the value my team brought to the project, which allows me to explain why we should be doing this more."
Susan Price, Founder, Firecat Studio
Workshop Details
When:
Tuesday, August 26, 1-4p ET (zoom)
Wednesday, August 27 (60-minutes of independent work)
Thursday, August 28, 1-4p ET (zoom)
Important: This is a working workshop. Come prepared to analyze your actual projects and metrics. We'll provide frameworks, you'll apply them to your situation at work.
FAQ
I'm not good with numbers. Will I be lost?
We provide templates that handle calculations. If you can use Google Sheets at a basic level, you'll be fine. Our focus is on insights, not math.What if I don't have direct access to analytics data?
If you can see dashboards or hear metrics being talked about in meetings, that's enough. We'll show you how to work with limited data access.How is this different from general analytics training?
This focuses specifically on design quality metrics and design decision impact — not just business metrics that happen to involve design.Do I need to attend both live sessions?
Yes. Day 1 builds analysis skills needed for your independent work and in Day 3, you'll create a plan to implement these insights at work.Do I need to do the independent work?
Yes. You're paying for this course, so you should honor yourself and do the work.Can I get this reimbursed?
Many participants successfully get L&D reimbursement. Get in touch if you need support.Is there a refund policy?
Refunds available up to 7 days before the workshop.Will sessions be recorded?
No, this is live-only for maximum interaction and personalized feedback.
This is the only metrics workshop that connects YOUR design decisions to real-life outcomes your company cares about.
Metrics for Senior Designers is happening August 26-28, 2025. Only 12 spots available on a first come first serve basis.