Cover Image for Winning in the AI Market: Creating a differentiated GTM from Day One
Cover Image for Winning in the AI Market: Creating a differentiated GTM from Day One

Winning in the AI Market: Creating a differentiated GTM from Day One

Hosted by Elevation Capital
Zoom
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About Event

At a time when there is an immense proliferation of AI applications, founders are often facing an uphill battle in bringing their AI products to market and securing a foothold in this dynamic space.

We're therefore delighted to invite you to an online webinar with Rajan Sheth on how to create differentiated and winning GTMs from day one

As a marketing and growth leader at Cohere, Rajan was instrumental in creating a unique positioning for the company in this competitive environment. Previously, he also helped scale Heroku and Box to multi-million dollar companies. As the General Partner and Gen AI GTM Advisor at Hypergrowth, he advises companies across the Gen AI stack, fueling their growth from inception.

In this conversation, Rajan and Poorvi will dive deep on how to win in this hyper competitive AI market.

Rajan will share his learnings on scaling marketing functions across a number of dev tool companies and how to think about GTMs at this tipping point of AI innovation to create differentiation for your company. What are the right GTM channels, when do you start thinking about positioning and brand for AI companies, how do you hire for these unique skillsets? - they will go deep in each of these questions to help the upcoming AI founders navigate this ever changing world.