CONNECTS: Early-Stage User Acquisition and Marketing

​Presenter: Matt Spettel & John LaGue, Trainwell

​Matt Spettel (CEO) and John LaGue (COO) of CoPilot break down the basics of acquiring your first 10, 100, and 1000+ customers as a consumer business. The talk will cover the basics of growth hacking, channel experimentation (across advertising, influencers, and partnerships), acquisition funnels, and unit economics.