

Launching, Branding, Thriving — SheFi in Web3
Web3 needs more women — not just participating, but leading.
That’s what SheFi is all about. And this Monday, we’re bringing that energy to Barcelona.
Join us for a special SheFi x Crypto Mondays session with two outstanding women who are building, branding, and thriving in the decentralized world.
👩🚀 Xena – Co-founder of two Web3 startups, now Head of Marketing at PAID Network — a launchpad helping projects go from zero to market.
💡 Natalie – Forbes award-winning growth strategist with 15+ years across Web2 and Web3. From branding and NFTs to metaverse and partnerships, she’s helped shape some of the most dynamic ecosystems in the space.
Together, we’ll explore:
– How women are shaping the future of Web3
– What it really takes to launch and grow in this space
– Why branding matters more than ever in decentralized communities
– Real stories from the frontlines — the wins, the pivots, the breakthroughs
This event is part of SheFi’s mission to educate, empower, and elevate women in Web3 — and it’s open to all who want to learn, build, and connect.
🗓 Monday, September 8th
📍 Red Room, Norrsken house Barcelona
⏰ Doors open at 18:30 | Talks from 19:00 to 20:30
Come be part of the movement. First drink’s on us 🍷
Let’s build Web3 with more women at the table.