​About the event

​Join us for an interactive webinar on "The Evolving Consumer Health Experience." In today's dynamic supplement and functional medicine industry, the values and decision-making motivations of the average consumer are constantly changing. As a brand or practitioner in this space, it's crucial to stay updated with the latest consumer trends to effectively connect with your target audience.

​In this webinar, we will explore the shifting landscape of consumer health preferences and behaviors, and how it impacts the supplement and functional medicine industry. We'll chat with Linta Mustafa (Vitract) and delve into the evolving values, expectations, and motivations of consumers in this space. You'll walk away with strategies to adapt and thrive.

​Here's what we'll discuss:

• ​The changing consumer values and decision-making motivations in the supplement and functional medicine industry

• ​Emerging consumer trends and preferences in the health and wellness space

• ​Strategies for brands and practitioners to effectively connect with the evolving consumer mindset

• ​Best practices for aligning your products and messaging with consumer expectations

• ​Case studies and real-world examples of successful consumer engagement in the supplement and functional medicine industry

​Don't miss this opportunity to gain valuable insights into the evolving consumer health experience and stay ahead in this rapidly changing industry. Register now to secure your spot in this engaging and informative webinar.

​Join Susanne and Linta for a 60-minute workshop on Thursday, June 1st at 10:00 am PT (1:00 pm ET).

​​​​​​About the Speakers

​Linta Mustafa, CEO + Co-Founder of Vitract

​Linta is addressing the mental health crisis through nutrition and lifestyle-based approaches. A prior national athlete, banker, and serial entrepreneur, Linta taps into her wealth of experience to bring Vitract to life, serving thousands of people like herself.

​​Vitract pairs gut microbiome technology with personalized nutrition to improve digestive health, metabolism, immunity, and mental wellness. Using genomic sequencing to identify bacterial groups and metabolites that contribute to your digestive, metabolic, and brain health, Vitract optimizes your gut health for an improved quality of life.

​Susanne Mitschke, CEO, Co-founder of Citruslabs

​Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".

​Citruslabs is the fastest-growing CRO (contract research organization) for brands. Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.

​FAQs

​Is this webinar for me?

​This webinar is for people like you who work behind the scenes for supplement and superfood brands. You should attend if your role is any of the following:

• ​CEO or other C-suite executive

• ​Marketing professional

• ​Investor in a wellness company

​Decisions about enrolling a brand's products in a clinical trial are typically made by representatives of the brand, such as executives or managers. These representatives may be responsible for evaluating the benefits and return on investment of enrolling the brand's products in a clinical trial, as well as the resources and budget required to do so. They may also consider the regulatory requirements and ethical considerations involved in conducting clinical research. If you’re interested in giving your brand a competitive edge in the highly competitive wellness and beauty market, attending this webinar is right for you.

​What can I expect from attending this webinar?

​This webinar is hosted by Susanne Mitschke, CEO, and co-founder of Citruslabs. She will interview guest speaker Linta Mustafa. Attendees can interact with each other and the presenters. Susanne will present with slides for about 50 minutes and include 10 minutes at the end for live viewer questions. After wrapping up, you'll receive an email with a recording of the webinar, any relevant links or resources that were discussed during the event, and a preview of next month's topic.