Lessons learned crafting countless narratives
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Is it harder to write for yourself, or for someone else?
There are different challenges to each, but today, we get to talk with someone who writes, edits, and publishes in the styles of dozens of different individuals and brands. Heather Leith, VP of Content for Growth Machine, joins us today to talk about how she and her team do this at scale.
Join us for a conversation where we’ll dive into:
Effective ways to provide feedback and establishing trust between writers and editors
How voice and tone differs across industries and audiences
What internet writers should know about SEO
...and what Taylor Swift has taught us about SEO