Mastering Product Adoption: Strategies and Best Practices

​Product marketers are often tasked with driving user adoption and engagement, but many struggle to create effective strategies that produce tangible results. The class is designed to help product marketers overcome this challenge by providing them with the skills and knowledge necessary to develop and execute successful adoption strategies. The class aims to equip product marketers with the skills and knowledge to create effective adoption strategies that drive product growth. 

​By the end of the class, you will be able to:

• ​Identify user behavior patterns and develop user-centric onboarding experiences

• ​Create targeted communication campaigns that engage and retain users

• ​Track key metrics and optimize their adoption strategies for maximum impact

• ​Apply these skills to their own products and drive growth and engagement.

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Meet your Facilitator 🎙️
Seun works at the intersection of marketing, data, and product as a y- developing strategies that nudge users to perform actions that drive value to the business. Data-driven growth is at the core of his over 5 years of industry experience spanning eCommerce, travel, online media, and edtech. In his spare time, he enjoys watching nature documentaries or visualizing data sets using Tableau.