Scrappy Research for Product Leaders
Join us for an engaging webinar on May 9th, 2024, at 11am PT / 2pm PT, as we explore the application of scrappy research in the world of product management and how it intersects the world of traditional UX research.
Our expert panel, featuring Vidya from Product Rebels, Kai, VP Design at Alto Pharmacy, and Holly, Product Discovery Coach and owner of the Product Science Group will dive deep into the relationship between traditional and scrappy research, discussing how and when product teams should leverage both to create exceptional products.
In this roundtable discussion, we'll cover:
✓ Defining Research: Understand the differences and similarities between traditional and scrappy research, and how they can work together to drive product success.
✓ Roles and Responsibilities: Explore the roles of UX and Product in research, and learn how to foster effective collaboration between teams, when you a dedicated UX department and when you don’t.
✓ Real World Case Studies: Gain valuable insights from Kai and the panel as we discuss their experience with research practices they inherited, what worked, what didn't, and how they started to truly learn from customers to gain meaningful insight.
✓ Tailored Research Approaches: Discover how to tailor research to your organization's unique needs, and learn from real-life examples shared by Vidya and Holly, including success stories and lessons learned.
Whether you're a seasoned product leader, a product manager just starting your journey, or an experienced researcher, this webinar will equip you with the knowledge and strategies needed to harness the power of scrappy research and create products that truly resonate with your customers.
Don't miss this opportunity to learn from industry experts and elevate your research skills as a product leader.
Register now and get ready to unlock the potential of scrappy research!