Developing a Marketing and Communications Strategy

​[Open to NUS Enterprise Startups only]

​Start-ups will learn how to define their brand identity, craft clear messaging, and identify target audiences. The workshop will cover cost-effective tactics to increase visibility, generate leads, and create meaningful engagement through digital platforms, content marketing, and public relations. Start-ups will gain practical tools and frameworks to differentiate their startups in competitive markets and build a strong foundation for long-term growth. Ideal for founders and small teams looking to scale with limited resources.

​Our speaker: Hugh Mason, is a startup entrepreneur with a demonstrated history of successfully building and backing 70+ new ventures now valued at $450m+ with 29% IRR.