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​This pre-JPM webinar is complimentary for all T2B community members (both T2B Free and Pro).

​If you're not part of Ticket to Biotech, confirm you're eligible, and click this button to join before registering for this event.

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​THE SCIENCE OF STORYTELLING

​Add impact to your JPM messaging by tapping into the mechanics that make stories resonate. As part of our pre-JPM programming, this 30-minute T2B webinar with seasoned health tech communications consultant Erin Schmidt will explore what makes a story work on a neurological level and how to apply those insights to create high-impact narratives that stick.

​We’ll unpack the science behind making storytelling effective, taking a closer look at why certain stories flop while others resonate deeply. From pitching to investor updates, you’ll walk away with a new layer of insight to strengthen your strategy and set the tone for a powerful year ahead.

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​KEY TAKEAWAYS

• ​Learn how to apply behavioral economics principles—like anchoring and loss aversion—to drive audience recall and engagement.

• ​Discover how data-driven narrative frameworks can reinforce your scientific and business milestones with clarity.

• ​Identify common pitfalls that cause stories to miss the mark, and gain practical tips to refine your pitch decks, talking points, and presentations ahead of JPM.

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​MEET OUR SPEAKER

​ERIN SCHMIDT

​Erin Schmidt is the founder and CEO of Lilypad Strategies, a boutique public affairs and communications firm that helps mission-driven brands shape policy, inspire action, and communicate impact through powerful storytelling. With nearly two decades of experience at the intersection of health and technology communications, Erin specializes in translating complex concepts and data into narratives that engage investors, regulators, payers, providers and patients. Her strategic guidance has helped health and biotech leaders secure vital funding, build transformative partnerships, and improve patient access to life-changing therapies.

​Erin’s passion for health care storytelling is fueled by the unforgettable stories of patients who use their voices to advocate for others. She draws inspiration from the transformative power of science and technology, as well as the researchers, clinicians and entrepreneurs working tirelessly to develop solutions that address the health needs of their communities.