How to Write Case Studies That Drive Conversions w/ Joel Klettke

​Case studies aren't the sexiest pieces of content...

​But when they're done right, they're one of the most powerful tools in the marketing toolkit.

​With the right approach, you can turn your customer success stories into powerful lead magnets that drive serious results.

​And in this Live Workshop, Joel Klettke, Founder of Case Study Buddy and Business Casual Copywriting, is going to show us exactly how to write case studies that drive conversions.

​Here's what he's going to cover:

• ​Making the case for case studies: Why case studies are the single most powerful sales asset at every content marketer's disposal

• ​Picking the right candidate: How to choose the right interview subjects and run an interview that gets you all the information you need

• ​How to write a killer case study: The step-by-step process the Case Study Buddy team uses to write powerful case studies that get results

• ​Driving conversions and building a brand: How to put your case study to work to drive serious results

​About Joel

​Joel Klettke is the Founder of Case Study Buddy, a specialized team who help mid-size and Enterprise B2B brands like HubSpot, Lever, and Docebo capture, share and cash in on customer success stories.

​He is also a sought after conversion copywriter for SaaS and B2B, having served clients like WP Engine and Scott’s Cheap Flights.