From Refugee to Resilience: The Untold Stories Behind Bold Leadership

​Join two powerful voices whose journeys defy convention—Dr. Alvin Glay, global marketing strategist, Chief Strategy Officer at Response Media, and Research Associate at Georgia State University with work impacting brands like Ocean Spray, Reckitt, and Xiidra; and Jonathan Massaquoi, former NFL linebacker turned entrepreneur, whose story of survival from war-torn Liberia to the NFL gridiron is as inspiring as it is rare.

​Moderated by Crystal Foote, award-winning ad executive and Founder of Digital Culture Group—creator of the revolutionary Audience Resonance Index™ (ARI)—this fireside chat dives into how trauma, identity, and purpose become catalysts for brand impact and leadership and how brands can tap into these lived truths to build deeper, more authentic connections with consumers.

​Through deeply personal stories, the panel will unpack:

​How adversity fuels bold, empathetic leadership

​Why resilience is a marketing superpower

​How brands can move beyond tokenism to real cultural impact

​This session will challenge, inspire, and reframe the role of storytelling in marketing—reminding us that sometimes, the most powerful strategy starts with the human experience.