#18 Twitter for Entrepreneurs - Knowledge Entrepreneurs Salon

Hosted by Achim Rothe

Zoom

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About Event

Hello 😀

Each week we are meeting with a different topic for knowledge entrepreneurs to increase our knowledge through conversation ✨ and find community in the process 🤗

We'll have a conversation on how to grow and connect with your audience via Twitter. We probably can't cover all of these topics but we can use this list as a conversation starter.

Using Twitter not only for consumption but also for communication and publishing can be intimidating. How can you overcome the fear to post?
Many if not most experts, thought leaders and influencers are active on Twitter. Mentioning and DMs are powerful ways to get noticed by anyone. How can you make yourself heard tactfully?
Who to follow, follow-back or not. Are there any norms?
Twitter can be most effective and most rewarding when replying to other people's tweets. How can you evaluate?
Conversations on Twitter are public. Are there things you better don't say or discuss? What about archiving/deleting tweets? (I'll share a pro tip on automating the deletion process with Raspberry Pie).
Short messages don't allow for nuance and context. How to avoid getting into a fight?
Retweets and quoting can make your tweet go viral in both, good and bad ways. Can I influence how my tweets spread?
The constraint on 240 characters per message requires practice. What norms emerged to deal with the constraint space?
Twitter direct messages and Twitter group chats make Twitter a universal messenger to communicate easily with your wider network (without the need for a phone number). How can you use Twitter as a personal messenger?
Getting called out on Twitter gives a lot of dopamine (or adrenalin). Can you avoid getting addicted?
Consuming on Twitter can cost huge amounts of time and attention and may lead to unhappiness. How can you avoid falling into the trap?
There are tools to make using Twitter easier, e.g. Tweetdeck, Twitter advanced search, Typefully. How can you leverage these tools?
Recently I realized that it is necessary to talk much more on Twitter than feels comfortable or even appropriate. It has to do with the disconnect between your side of the conversation and how others perceive you on Twitter. I call it the Twitter loudness effect and I can tell you more about it, if you like.

Please register here at Luma to receive the Zoom link as this allows me to better plan and prepare the logistics.

I am looking forward to continuing the discussion... ⚡️

Logistics

The event is scheduled for 45 minutes. I'll open with a 10-minute introduction and then open up for discussion and questions. Afterward, there may or may not be an informal fireside chat 🔥

This is a live-only event via Zoom. There will be no recording.

I am going to share the highlights on the event page and my newsletter in the days after the call.

If you can't attend this event because of its time slot, please ping me on Twitter with a time slot suggestion, so that I can consider this for future events.